Sobre

• Insense is a rapidly growing B2B SaaS/Marketplace platform that connects brands with creators and influencers for impactful collaborations. Make an impact in the creators economy and join efforts to become a first-choice creator content & ad platform for e-commerce.
• We are inviting you to join us on this exciting journey!
• 👋🏻 Hey there!
• We are looking for a full-time self-motivated and result-oriented Product Marketing Manager who will support our Client Growth team and collaborating with different team members and the company's departments.

We’re building our marketing team around three core areas

• Content & Brand (Fuel) – the words, visuals, and stories we create
• Growth Marketing (Engine) – the channels, funnels, and experiments that drive revenue
• Product Marketing (Foundation) – the audience, market, and product understanding that informs everything
• You’ll be the Product Marketing Manager, owning the Foundation.
• You’ll be the connector between Product, Marketing, Sales, and CX - making sure we deeply understand our audience and market, and that every feature we ship is clearly positioned, launched well, and actually adopted.
• If you love turning features into stories, planning launches, and keeping the product tightly aligned with market needs, this is for you.
• 📍This role is open to anyone based in Americas Time Zone
• ⏰ You must be available every working day between 9 am and 6 pm EST.
• Who we are looking for

Required

• Professional spoken and written English.
• 3–6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces
• Strong storytelling and copywriting skills; you can turn product into clear, compelling narratives across web, in-app, and decks
• Proven experience in feature or product launches and driving adoption, not just awareness
• Comfortable using data (adoption, usage, funnel metrics) to inform priorities and measure impact
• Skilled at working cross-functionally with Product, Marketing, Sales, and CX
• Organized, proactive, and comfortable being the first dedicated PMM/Foundation on the team

Bonus points

• Experience in influencer marketing, UGC, or AdTech/MarTech.
• Exposure to PLG or self-serve SaaS.
• Responsibilities
• 1. Build the Foundation: Audience, Positioning, Messaging
• Own the core positioning and messaging for Insense and key product areas.
• Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts.
• Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.
• 2. Lead Product & Feature Go-to-Market (GTM)
• Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines.

Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across

• Website & landing pages
• In-app announcements
• Email and lifecycle flows
• Social and content
• Define launch and adoption KPIs and track how new releases perform.
• 3. Drive Feature Adoption & Product Communication
• Make sure users and prospects know about, understand, and use what we build.
• Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage.
• Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life.
• 4. Customer & Market Insight
• Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language.
• Monitor competitors and market trends and turn insight into positioning and product marketing priorities.
• Represent the voice of the customer in Product and Marketing planning.
• 5. Sales & CX Enablement
• Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards.
• Train Sales and CX on what we’re launching, who it’s for, and how to talk about it.
• Provide simple frameworks and cheat sheets so customer-facing teams can confidently position Insense.
• 6. Partner with Growth on Pricing & PLG
• Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments.
• Bring customer and market context to pricing decisions and self-serve funnel changes.
• Ensure any pricing, packaging, and PLG changes are clearly messaged and understood by users and prospects.
• What we offer
• 💻 Forever remote role
• 📍Work from anywhere role
• 💰Competitive salary in USD commensurate with your experience and location
• 🏖 + 15 days off + US holidays
• 🌴Team retreats (Sneak peak: we like LATAM beaches😌)
• 🌎 International exposure to global clients and employees in AMER + EMEA
• 🚀 Opportunities for career growth
• 📍This role is open to anyone based in Americas Time Zone, kindly select “worldwide” option in case your location is not listed.