Sobre

PHASE 1 — Core Brand Identity (Visual DNA) Shared across all collections: Primary neutral/premium color palette Main typography Composition rules Line weights Overall aesthetic direction (modern, aspirational, luxury-athletic) Small style guide (not a full brandbook) PHASE 2 — Individual Collection Identity Each collection will have a unique identity while maintaining the DRVN DNA: Nightlife Vibes: Contrast, dark tones, modern, energetic. Grand Prix Series: Motorsport-inspired, speed lines, precision, metallic tones. Daily Premium / Classic Luxury: Clean, minimal, sophisticated, timeless. Every collection should feel distinct, but everything must still feel cohesive with DRVN. PHASE 3 — Creation of 30–40 Marks Approx. 10–15 per collection Vector formats (AI/EPS/SVG) Production-ready (DTF + embroidery versions) Collection-specific sub-palettes Store-ready mockups for Shopify Consistent premium design I will provide: Moodboards AI concepts Collection themes Reference brands Clear aesthetic direction What I’ll evaluate: Apparel design portfolio (mandatory) Premium aesthetic Production-ready experience Consistency and attention to detail Fast iteration and communication Budget: Flexible depending on experience.