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Job Description What Yoy Will Do? The Applied Science/MarTech Strategist is the key translator and strategist who bridges the gap between technical output and marketing action. This individual will define how the insights and models generated by the Data Science team are leveraged across the MarTech stack to create tangible business value, owning the strategic roadmap for data-driven activation. Key Responsibilities Strategy & Roadmap: Define the strategic roadmap for advanced marketing capabilities, translating complex business objectives (e.g., "increase retention") into specific, data-enabled solutions (e.g., "deploy LTV-based personalization engine"). Insight-to-Action Translation: Take statistical models and analysis from Data Science and formulate clear, concise, and executable strategies for Marketing Operations and Campaign teams. Experimentation Design: Own the formal experimentation framework, designing robust A/B tests, multivariate tests, and lift studies to validate the impact of new data-driven capabilities before scale. Platform Alignment: Partner with the MarTech Lead to ensure the technology stack is configured to support the defined strategic data activation use cases (e.g., audience synchronizing, model scoring, content personalization). Stakeholder Communication: Serve as the primary point of contact for marketing leadership, communicating complex analytical concepts and results in a non-technical, business-focused manner. Required Skills & Qualifications Bachelor´s degree Marketing, Engineering, Business Administration Proven experience in marketing analytics, growth strategy, or product management for data-intensive products. Strong understanding of core MarTech concepts (CDP, CRM, Marketing Automation, Personalization) and how data flows through them. Exceptional ability to synthesize technical data/models and articulate business impact and strategic next steps. Experience in defining and measuring KPIs (LTV, ROAS, CPA, etc.) and developing comprehensive performance reporting frameworks. Work Properly. Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis. In case you need any reasonable adjustment to continue with your process, let your recruiter know. Remember to attach your CV when applying to this vacancy. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. 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