Sobre

• Role: Growth Marketing Specialist
• Hours: 8am - 4pm Mountain Standard Time
• Hourly Wage: $8 - $10 (Open to negotiation based on experience)

• We’re looking for a dynamic, data-driven Growth Marketer specializing in email and customer relationship management to join our fast-paced marketing team. This pivotal role will lead the charge in creating, executing, and optimizing email campaigns aimed at increasing customer engagement, lead nurturing, and ultimately driving measurable revenue growth.
• Responsibilities

Strategy Development

• Design, develop, and execute comprehensive email marketing strategies aligned with business objectives, including lead generation, customer retention, and revenue expansion.
• Collaborate closely with Marketing, Sales, and Customer Success teams to align messaging and optimize the entire customer journey.
• Support integrated paid advertising campaigns by developing complementary email nurturing sequences.

Campaign Execution

• Plan, develop, and launch targeted email campaigns including newsletters, product launches, promotions, and automated nurture sequences.
• Craft persuasive, personalized, and engaging email content, subject lines, and compelling calls-to-action (CTAs).
• Coordinate with copywriters and designers to ensure consistent, brand-aligned communication.
• Ensure emails are mobile-responsive, accessible, and visually appealing across all devices.

List Management & Segmentation

• Actively manage and grow subscriber lists, ensuring data integrity, compliance with regulations (GDPR, CAN-SPAM), and proactive list hygiene practices.
• Implement advanced audience segmentation based on behavior, demographics, buyer personas, and lifecycle stages to personalize messaging.

Performance Analysis & Reporting

• Track, analyze, and report key email performance metrics including open rates, click-through rates, conversion rates, churn, and customer lifetime value (CLV).
• Provide insights and actionable recommendations to continually enhance campaign effectiveness and overall marketing ROI.

Automation & Tool Mastery

• Implement, manage, and optimize email marketing automation workflows in platforms such as Mailchimp, HubSpot, Klaviyo, or similar.
• Leverage data analytics and reporting tools (Google Analytics, Mixpanel, or similar) to drive informed, strategic decisions.

A/B Testing & Rapid Optimization

• Regularly perform A/B testing (subject lines, email content, timing, layouts, etc.) to quickly identify high-performing elements.
• Iterate rapidly based on test outcomes to maximize results, focusing on continuous improvement and experimentation.
• 2+ years of proven experience as a Growth Marketer, Email Marketing Specialist, or similar role.
• Proficient in email marketing and automation platforms (Mailchimp, Klaviyo, HubSpot).
• Demonstrable experience in creating, managing, and optimizing segmented email campaigns.
• Strong analytical skills, with the ability to interpret data, measure ROI, and leverage analytics to improve strategy.
• Basic proficiency in HTML/CSS for email template creation or edits preferred.
• Exceptional communication, writing, and copywriting skills, with a track record of crafting engaging content.
• Knowledge of email deliverability best practices and regulations (CAN-SPAM, GDPR).
• Familiarity with CRM systems (Salesforce, HubSpot CRM, etc.) and marketing automation integrations.
• Understanding of broader performance marketing channels and conversion rate optimization (CRO) techniques advantageous.
• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
• As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.