Sobre

💼 Responsibilities (Google-Side Only) 1. Google Merchant Center (GMC) Setup & Validation You will: Review the synced Shopify feed Resolve feed warnings or disapprovals Validate product data mapping Apply feed rules (e.g., mapping custom label: AOV_GROUP = High_Value_Lamp) (Note: The VA will add custom labels in Shopify; you only configure the rule in GMC.) 2. High-Value Shopping Campaign Setup Create a dedicated Shopping campaign targeting ONLY our premium lamps: Use custom label: AOV_GROUP = High_Value_Lamp Set higher CPC bids and an initial Target ROAS of 400%+ Exclude non-relevant or low-value products Structure ad groups appropriately (e.g., table lamps vs pendant lamps) 3. Dynamic Search Ads (DSA) Set up a DSA campaign targeting specific high-intent URLs: /collections/premium-lamps /collections/table-lamps /collections/pendant-lamps Requirements: URL-based targeting Auto-generated headlines/descriptions Strong negative keyword management Only high-intent traffic 4. Exact Match Search Campaigns Build tightly themed Exact Match + Phrase Match ad groups around décor styles: Art Deco Lamps Hollywood Regency Lighting Filigree Lamps Scandinavian / Opal Glass Lamps Travertine / Stone Lamps Rules: No Broad Match Small, clean ad groups High-intent, style-driven keywords only 5. Remarketing & Audience Targeting Set up Google Ads remarketing: Display remarketing for product viewers Custom affinity audiences for interior design & vintage décor Ad copy focusing on uniqueness + urgency (“Still thinking about that lamp? Only 1 left.”) 6. Optimization & Reporting Weekly monitoring and adjustments Bid optimization Search term refinement Negative keyword updates ROAS-focused improvements 🎯 Ideal Candidate Deep experience with Google Shopping + Merchant Center Strong understanding of search intent and DSA campaigns Experience with high-ticket eCommerce (preferred) Great communication and structured workflow Ability to move fast with clean execution ⏳ Timeline & Budget We need someone who can start immediately. Please include: Examples of similar Google Ads setups Your estimated timeline for full setup Confirmation you understand Shopping feed + custom labels + DSA If you can deliver a precise, high-ROAS setup, we’d love to work with you.