Sobre

• Welcome to Brazino777, a space where people come together to connect and create. Offering a wide range of slots, casino games, sports betting, and top titles from leading providers, we’re setting a new standard in the entertainment industry.
• We’re all about teamwork, where every voice is heard and valued. Creativity and diversity are nurtured so everyone makes an impact. We stand for empowering our team with the latest tools and technologies, making sure everyone has the support to thrive and make a change.
• Together, we’re shaping the exciting future of online entertainment, and we’d love for you to be a part of it!
• Currently, we are looking for an ambitious Full-stack Marketer (Mexican market) to join our team for freelance employment.

Here are a few reasons to join us

• Bonuses and Incentives: Beyond a competitive salary, we reward excellence. Expect performance-based bonuses, recognition programs, and incentives that keep you motivated.
• Professional Growth: Becoming a part of a fast-growing and open-minded brand will boost your future career and a team of young leaders who constantly push existing boundaries will reveal your true potential.
• Work-life balance flexibility: We trust your experience. That's why you will be free to organize your time how you like it and you will have 25 working days of paid vacation.
• The ideal candidate is a hands-on marketer — someone who understands the full marketing ecosystem, from audience analysis and media planning to offline activations, partnerships, and ROI evaluation. This person will help organize and lead the marketing path, build local relationships with key providers and partners, and ensure that every initiative drives measurable impact.
• Were looking for a strategic yet practical professional — someone whos not only creative but analytical, personable, and highly adaptable to fast-evolving marketing and entertainment landscape.
• Key Responsibilities
• 360° Campaign Planning
• Execute integrated marketing strategies covering online and offline channels, ensuring alignment with the brands vision and regulatory requirements in the iGaming industry.
• Design and implement local marketing programs, including events, promotions, sponsorships, and partnerships with restaurants, bars, and entertainment venues.
• Identify and evaluate the best local channels (digital, offline, and hybrid) to reach target audiences effectively.
• Manage the full marketing funnel — from awareness and acquisition to retention and loyalty.
• Guide cross-functional teams on campaign priorities, creative direction, and execution timelines.
• Offline Marketing & Local Store Marketing (LSM)
• Plan and manage offline marketing initiatives, leveraging local stores, restaurants, and entertainment venues for brand exposure and engagement.
• Build relationships with local partners and vendors to maximize offline reach and brand authenticity.
• Partnerships & Media Collaboration
• Identify and collaborate with local media providers, agencies, and communication platforms (e.g., SMS, radio, outdoor, local publishers).
• Negotiate, manage, and evaluate partnerships to ensure optimal ROI and alignment with brand goals.
• Act as a local representative and liaison between the company and external marketing providers, ensuring smooth coordination and execution.
• Audience Analysis & Market Insights
• Conduct audience research, segmentation, and consumer behavior analysis to inform campaign strategy.
• Develop surveys and focus groups to test different triggers, approaches, and messages.
• Translate insights into actionable strategies to improve targeting, communication, and engagement.
• Performance Measurement & Optimization
• Define clear KPIs and track performance across all channels — offline and online.
• Analyze data to calculate campaign ROI and effectiveness, providing recommendations for continuous improvement.
• Prepare and present reports summarizing key learnings, opportunities, and next steps.
• Execution & Operational Excellence
• Operate as a hands-on marketer, actively managing daily marketing operations and execution.
• Coordinate internal and external teams to ensure seamless campaign delivery.
• Maintain a clear and organized marketing roadmap, guiding the project from planning to performance assessment.
• Qualifications & Skills
• Professional Requirements
• 4+ years of experience in marketing management, ideally in iGaming, entertainment.
• Proven experience managing integrated campaigns across both digital and offline channels.
• Deep understanding of the Mexican marketing landscape, including media providers, local advertising channels, and audience behavior.
• Strong project management skills with a structured and analytical approach.
• Hands-on experience with local partnerships, event activations, and community engagement.
• Familiarity with performance marketing metrics, data analysis, and ROI calculation.
• Ability to plan, test, and iterate marketing approaches and triggers to identify the most effective tactics.
• Soft Skills
• A good person with resilience, integrity, curiosity, and strong interpersonal skills — capable of building genuine relationships and trust with local partners.
• Excellent communication and negotiation abilities; comfortable interacting with executives, providers, and vendors.
• Strategic thinker with the ability to execute and get things done under tight deadlines.
• Adaptable, resourceful, and solution-oriented with a proactive mindset.
• Language Requirements
• Advanced English (C1) — required for collaboration with international teams.