Sobre

We’re a CPG e-commerce brand seeking a fractional CMO to bring structure and growth discipline to our marketing. Our current team includes a social media manager, influencer freelancer, Amazon team, and an email channel already set up with flows. You’ll be responsible for strategy and accountability, not day-to-day campaign execution. Execution (email builds, influencer outreach, social scheduling) will remain with freelancers that you direct or help us hire. Responsibilities Create a growth plan centered on influencer marketing and email Define KPIs and reporting for freelancers (social, influencer, email) Guide current freelancers to hit clear goals and keep them aligned Oversee hiring/onboarding of an email freelancer and provide strategy + direction Advise on budget allocation across influencer gifting, email, and later paid ads Report progress and insights directly to founders Requirements Proven success growing CPG/DTC e-commerce brands Hands-on experience scaling influencer programs (gifting to paid partnerships) Strong background in email strategy for e-commerce (flows, retention, automations) Ability to manage freelancers and enforce accountability KPI-driven and data-focused approach Preference for candidates with competitive overseas rates Commitment 5 - 10 hrs/week Long-term if performance is strong