Food Ventures Global AFH Marketing Manager
Pepsico
Hace 2 dias
•Ninguna postulación
Sobre
- Overview
- Are you passionate about transformation and bringing bold ideas to life? Join us as Away From Home (AFH) Marketing Manager in Global Food Ventures, a dynamic team driving PepsiCo’s shift from snacks to meals.
- Reporting to the AFH Marketing Director, you’ll help execute breakthrough innovations across key markets (Western Europe, China, Mexico), focusing on Lay’s and Doritos. The Away-From-Home (AFH) channel is central to our growth, with initiatives ranging from food trucks and ghost kitchens to partnerships with operators like Subway and Pret A Manger. You’ll also support global activations at events like FIFA, UCL, and Formula 1.
- This role requires strong marketing, project management, and commercial skills, plus creativity and the ability to work cross-functionally with global teams, customers, and agencies.
- Responsibilities
Accountabilities
- • Partner with local anchor markets (Food Ventures, AFH and Marketing) to execute the foods growth strategy and support execution and deployment of key initiatives
- • Support key strategic customers by leading execution in line with strategic priorities and the execution of critical meetings such as Top-to-Tops, Innovation Showcases and RFP’s
- • Define and drive impactful BTL marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in markets to drive incidence, traffic and brand equity
- • Support the AFH Marketing Director by being a prime mover of key projects such as Doritos Loaded and Flamin’ Hot, effectively collaborating within the matrix to ensure critical timelines are met
- • Support the AFH Marketing Director and Anchor Markets on execution of Doritos Loaded at Formula 1 events across the globe
- • Facilitate best practise sharing across markets and team to help further the foods transformation agenda
- • Work with Global Insights to develop monthly brand tracking for AFH across Lay’s and Doritos as well as with our Innovation Platforms (eg. Doritos Loaded)
- • Lead development and deployment of global toolkits with sign off from GFG brand owners and legal/regulatory
- • Own the AFH Foods ADA portal, maintaining updated information and communication our to our AFH and Food Ventures community
- • Manage the AFH marketing budget and POs and be a key onpoint for agencies and vendors
- Qualifications
Key Skills/Experience
Functional
- • Proven track record of successfully managing multiple brand & consumer engagement programmes
- • Strong functional marketing experience at a Marketing Manager level (or strong Senior Brand Manager) with a track record of delivering successful Marketing Campaigns and delivering AOP
- • Strong Customer/Trade marketing experience with demonstrable customer relationship management
- • Good experience and understanding of PepsiCo systems and processes in relation to marketing communication development and innovation development and execution
Leadership
- • Agility: Ability to adapt style and approach to the ever-changing business environment as well as being able to take complex information and simplify to garner consent and move quickly
- • Execution: Ability to bring energy, enthusiasm, and inspiration to motivate others to action and ensure critical projects are managed through the system on time and in budget.
- • Relationships: Ability to build and maintain trusting relationships both across multidisciplinary teams within PepsiCo and with customers
- • Ideally 7-10 years experience within Food and Beverage categories
- • Understanding of the Away From Home (AFH) channel and how to win
- • Experience working on new product development and go-to-market strategies
- • Experience working in global or regional roles with cross-market coordination.
- • Ability to translate brand strategy into compelling consumer experiences
- • Skilled in managing multiple projects simultaneously
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