Food Ventures Global AFH Marketing Manager

Food Ventures Global AFH Marketing Manager

Food Ventures Global AFH Marketing Manager

Pepsico

Hace 2 dias

Ninguna postulación

Sobre

  • Overview
  • Are you passionate about transformation and bringing bold ideas to life? Join us as Away From Home (AFH) Marketing Manager in Global Food Ventures, a dynamic team driving PepsiCo’s shift from snacks to meals.
  • Reporting to the AFH Marketing Director, you’ll help execute breakthrough innovations across key markets (Western Europe, China, Mexico), focusing on Lay’s and Doritos. The Away-From-Home (AFH) channel is central to our growth, with initiatives ranging from food trucks and ghost kitchens to partnerships with operators like Subway and Pret A Manger. You’ll also support global activations at events like FIFA, UCL, and Formula 1.
  • This role requires strong marketing, project management, and commercial skills, plus creativity and the ability to work cross-functionally with global teams, customers, and agencies.
  • Responsibilities

Accountabilities

  • • Partner with local anchor markets (Food Ventures, AFH and Marketing) to execute the foods growth strategy and support execution and deployment of key initiatives
  • • Support key strategic customers by leading execution in line with strategic priorities and the execution of critical meetings such as Top-to-Tops, Innovation Showcases and RFP’s
  • • Define and drive impactful BTL marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in markets to drive incidence, traffic and brand equity
  • • Support the AFH Marketing Director by being a prime mover of key projects such as Doritos Loaded and Flamin’ Hot, effectively collaborating within the matrix to ensure critical timelines are met
  • • Support the AFH Marketing Director and Anchor Markets on execution of Doritos Loaded at Formula 1 events across the globe
  • • Facilitate best practise sharing across markets and team to help further the foods transformation agenda
  • • Work with Global Insights to develop monthly brand tracking for AFH across Lay’s and Doritos as well as with our Innovation Platforms (eg. Doritos Loaded)
  • • Lead development and deployment of global toolkits with sign off from GFG brand owners and legal/regulatory
  • • Own the AFH Foods ADA portal, maintaining updated information and communication our to our AFH and Food Ventures community
  • • Manage the AFH marketing budget and POs and be a key onpoint for agencies and vendors
  • Qualifications

Key Skills/Experience

Functional

  • • Proven track record of successfully managing multiple brand & consumer engagement programmes
  • • Strong functional marketing experience at a Marketing Manager level (or strong Senior Brand Manager) with a track record of delivering successful Marketing Campaigns and delivering AOP
  • • Strong Customer/Trade marketing experience with demonstrable customer relationship management
  • • Good experience and understanding of PepsiCo systems and processes in relation to marketing communication development and innovation development and execution

Leadership

  • • Agility: Ability to adapt style and approach to the ever-changing business environment as well as being able to take complex information and simplify to garner consent and move quickly
  • • Execution: Ability to bring energy, enthusiasm, and inspiration to motivate others to action and ensure critical projects are managed through the system on time and in budget.
  • • Relationships: Ability to build and maintain trusting relationships both across multidisciplinary teams within PepsiCo and with customers
  • • Ideally 7-10 years experience within Food and Beverage categories
  • • Understanding of the Away From Home (AFH) channel and how to win
  • • Experience working on new product development and go-to-market strategies
  • • Experience working in global or regional roles with cross-market coordination.
  • • Ability to translate brand strategy into compelling consumer experiences
  • • Skilled in managing multiple projects simultaneously