Email Marketing Copywriter & Campaign Funnel Specialist

Email Marketing Copywriter & Campaign Funnel Specialist

Email Marketing Copywriter & Campaign Funnel Specialist

Upwork

Upwork

Remoto

Hace 2 semanas

Ninguna postulación

Sobre

About Us We are looking for an experienced email marketing professional who can help us create and optimize high-performing cold email and nurture campaigns. Our outreach is powered by Woodpecker and lemlist, and we need someone who not only understands copywriting best practices but also the technical side of campaign setup, segmentation, and deliverability. Role Overview As our Email Marketing Copywriter & Campaign Funnel Specialist, you will be responsible for writing persuasive email copy, building automated multi-step sequences, and monitoring performance. The goal is to generate qualified responses, improve open and reply rates, and drive prospects further into the funnel. ✨ Responsibilities Write engaging cold email copy (subject lines, body copy, CTAs) tailored to our ICP. Develop and manage multi-step email sequences inside Woodpecker and lemlist. Set up A/B tests to improve open rates, click-through rates, and response rates. Maintain sender reputation and deliverability (warm-up, domain rotation, inbox health). Segment leads and ensure personalization at scale. Analyze campaign data and optimize funnels based on results. Collaborate with our sales/marketing team to align messaging with overall strategy. 🎯 Requirements Proven experience writing cold email and nurture sequences for B2B or B2C campaigns. Hands-on experience with Woodpecker and/or lemlist (must have portfolio or examples). Strong understanding of deliverability, domain setup (SPF/DKIM/DMARC), and warm-up best practices. Ability to structure funnels beyond just email (follow-up, LinkedIn touchpoints, retargeting ideas). Data-driven mindset with the ability to track and improve KPIs. Excellent English writing and editing skills (persuasive, clear, and witty when needed). ✅ Nice to Have Knowledge of LinkedIn automation tools and multi-channel outreach. Familiarity with CRMs (HubSpot, GoHighLevel, Zoho, Airtable, etc.). Experience in [your industry — e.g., music, marketing, SaaS, etc.]. 💼 Engagement Freelance / Contract role, with potential for ongoing work. 5 hours per week to start (flexible).