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Job Description What You Will Do? The Data Science Lead/Specialist will be instrumental in transforming raw marketing and customer data into predictive models and actionable insights that directly drive marketing performance and customer lifetime value. This role requires deep technical expertise in machine learning, statistical modeling, and a passion for solving complex business problems in the marketing domain. Key Responsibilities Model Development: Design, build, train, and deploy advanced machine learning models (e.g., LTV prediction, churn propensity, next-best-action recommendations, lead scoring) for production use within the MarTech stack. Attribution & Incrementality: Lead the development of marketing mix models (MMM) and multi-touch attribution (MTA) models, as well as A/B and lift test design and analysis to accurately measure the causal impact of marketing spend. Segmentation: Develop sophisticated customer segmentation and clustering algorithms to enable hyper-personalized targeting and content strategies. Insight Generation: Conduct deep exploratory data analysis to uncover hidden trends, customer behavior patterns, and optimization opportunities across the entire customer journey. Collaboration: Work closely with the MarTech Lead and Data Engineering to translate analytical findings into clear business narratives and executable marketing strategies. Required Skills & Qualifications Graduate degree in computer science, mathematics, operations research, engineering, or other technical disciplines. Proven experience applying Data Science to marketing, e-commerce, or advertising technology (AdTech/MarTech). Expert proficiency in programming languages like Python or R, and libraries for machine learning (e.g., scikit-learn, TensorFlow). Strong SQL skills for data querying and manipulation. Deep understanding of experimental design (A/B testing, incrementality testing). Work Properly. Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis. In case you need any reasonable adjustment to continue with your process, let your recruiter know. Remember to attach your CV when applying to this vacancy. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Non-Discrimination and Equal Employment Opportunities General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: Our Company Our Culture How we hire Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. 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